Ria Financial

Drove executive requirements, product strategy, and release planning for a major public money-transfer website overhaul; hired 11 technology and product team members; and established a security-assessment partnership with Deloitte covering Ria's largest public applications.

Led implementation of a lower-cost PIN debit option with a third-party provider and Corporate IT while meeting PCI requirements, and established technical and SEO standards for corridor-specific marketing landing pages.

Established the initial Google Analytics reporting suite, designed configurable architecture for identity and payment providers, guided third-party tracking integrations, led CMS vendor evaluation and delivery coordination, and helped define requirements for Ria Digital's data warehouse strategy.

Oversaw zero-fee pricing changes and wrote complex SQL queries that turned test and production pricing data into clear comparisons across payment methods and money-transfer corridors.

Drove Ria Digital's first white-label mobile-wallet integration with Boost Mobile, producing 985% year-over-year growth and leading to Sprint Money Express integration. Also shaped country expansion, co-branded sites, localization, cloud, KYC, payment-provider, and widget-as-a-service strategies.

Helped launch RiaMoneyTransfer.com 2.0 with web services and directed enhancements to transfer tracking, agent-location data, Early ACH, Accertify risk decisions, developer documentation, and TFS-based time tracking and capitalization reporting.

Oversaw iOvation device-fraud detection and monitored payment-gateway authorization and tokenization changes that reduced fraud and payment-processing costs without disrupting customers.