eCommerce Implications for the Enterprise
  • Business process analysis – medium level
  • E-commerce business model analyses (buy side, sell side, market, etc.)
  • Decide on appropriate e-commerce application high-level functionality
  • Conduct business case analysis for an e-commerce initiative (including implications relative to strategy, people, processes, financial, etc.)
Enterprise Information Flow
  • Business process analysis – low/detailed level
  • Focus on a specific set of sales processes, to investigate what can be automated via e-business technologies (“bittability”)
  • Builds skills in information strategy planning and information analysis
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